Notes on: Bonilla-Silva, E. &
Forman, T. (2000). "I am not a racist but…":
Mapping White college students' racial ideology
in the USA. Discourse and Society. 11
(1): 50 – 85.
Dave Harris
Existing surveys have underestimated the extent of
prejudice in the White population because there is
a new racial ideology — '"colourblind racism"'.
They collected survey and interview data from
three universities and found more prejudice in the
form of 'a new racetalk' which appeared to not be
racist although could be seen as 'congruent' with…
'"laissez faire" or "competitive" racism.
Whites commonly deny that they are racists as
'discursive manoeuvres or semantic moves', but
then go on to make negative statements about
minorities — they are lazy -- or government
affirmative action policies. Qualitative work has
found these discursive manoeuvres [long list, 50,
with some examples]. This clashes with research
suggesting that racial attitudes have improved
[this IS an improvement?], usually based on survey
research [more examples, suggesting that racist
governments or leaders are not popular]. This
problem is that contemporary White racial views
and how they appear to be contradictory.
They take a different conceptual perspective,
seeing racial attitudes as part of a larger
ideology that functions overall 'to preserve the
contemporary racial order' in a complex way (51),
and that there have been changes meaning that
White privilege is now maintained in a new
fashion, more 'covert, institutional, and
apparently nonracial' [lots more references, 52],
in contrast to Jim Crow racism. Direct racial
discourse is avoided, but this 'effectively
safeguards racial privilege' and states racial
discussions. Overt discussions are taboo and so it
is become difficult to assess racial attitudes and
behaviour using conventional research.
They disagree with those who think there has been
a positive change, drawing upon these normative
changes in discourse and even racial etiquette.
They see it as a rearticulation of dominant racial
themes, less overtly addressing racial
segregation, but focusing instead on resentment on
matters such as 'affirmative action, government
intervention and welfare'. There is a new
'racetalk'. This new racial ideology is still
reproducing White supremacy. The search is for
'common interpretive repertoires… Storylines or
argumentation schemata' [citing Van Dijk for the
last one]. They found variance among individuals,
but also 'global ideological views' they are not
denying that 'individual modalities in people's
accounts matter', but they prefer to focus on
groups, and, generally to show there is a
difference between in-depth interviews and views
expressed in surveys. They think this will end the
apparent paradox of White views.
There was a survey on social attitudes among
college students in 1997 at four universities, in
different regions of the USA. All were social
science students. 90% agreed to participate
leading to 732 completions, 541 of them White, the
others too small for identification. The questions
on racial attitudes were traditional ones used in
previous national surveys and there are also
questions on affirmative action, housing and other
race related policy questions. Respondents chose
answers from a closed ended question and also
briefly explained their answer. There was a 90%
completion rate. They did follow-up in-depth
interviews with a random sample of the White
students, but only at three universities, reducing
the sample size to 451, although they were still
happy about the regional diversity. They found no
significant differences between those that took
part and those who did not. They randomly selected
41 White college students and interviewed them.
Three White graduate students and two White
advanced undergraduate students did the interviews
and they tried to match respondents by gender.
Then an interview guide based on the survey
instrument. Interviews ranged from 1 to 2 1/2
hours. The sample is a convenience sample with
obvious limitations, but it still offers an
opportunity to explore racial attitudes and the
paradox of tolerance in surveys. These are 'higher
social class young adults' (54), unusually, and
this will help address the issue of whether
racialist views expressed in interviews arose
because typically respondents were lower SES.
However, there were concerns that because these
were social science students, we might expect them
to have less racist views, or to represent and
underestimate of the racial views of the White
population [or to be more cautious?] However, they
feel they can make comments about the nature of
contemporary White students' racial attitudes and
on the effectiveness of the interview method in
terms of gaining valid data.
In terms of questions on affirmative action,
[puzzling here, but that's the whole point —
initially, 'if anything the interview respondents
are slightly more likely to support affirmative
action measures', but then 'Whites seem to openly
oppose or have serious reservations about these
programs, regardless of how the question is
worded… For example 65% of White respondents
disagree with occasionally providing special
consideration to Black jobseekers' (52). So do
they support in principle but not in practice?].
There is fear of the effects of affirmative action
on their own life chances, despite research that
apparently shows that programs have little impact
on Whites, and anyway, middle-class backgrounds
mean that the students are 'not in a vulnerable
social position'.
'A very high proportion of Whites claim to approve
interracial marriage, friendship with Blacks, and
with people of colour moving into predominantly
White neighbourhoods' (52). However, 'results
based on to non-traditional measures of social
distance from Blacks indicates something
different' — 68% of Whites say they do not
interact with any Black person on a daily basis
and that they have not recently invited
Black person for lunch or dinner. This might just
reflect a lack of opportunity to interact,
however.
87% of Whites believe that 'discrimination affects
the life chances of Blacks and approximately 1/3
agree with the statement that "Blacks are in the
position that they are because of contemporary
discrimination"'. However, 53% of White students
were against using preferences as a criterion for
hiring. 83% of them thought that Whites want to
give Blacks a better break or do not care.
[Detailed tables pages 56, 57].
It is then possible to see a variety of
interpretations. Answers to the 'traditional
questions' lead us to conclude that Whites are
racially tolerant'. Looking at all the responses
leads to the conclusion that 'Whites have
contradictory racial views, however (57). Answers
to the modern racism questions [including the ones
about Whites supporting Blacks getting a better
break, giving preference, invitations to meals]
indicate that 'Whites are significantly more
racially prejudiced in their views'. They went on
to use the in depth interviews to make sense of
these apparently conflicting findings.
They asked if respondents approved of interracial
marriages. Then they examined their own romantic
history and the sort of friends they had had, and
'their views on other matters because they
contained information relevant to interracial
marriage'. This yielded 'six categories'
[supported interracial marriage/integrated life;
supported interracial marriage/segregated life,
reservations, both integrated and segregated,
opposed, both integrated and segregated]. Five
respondents in category one and lifestyles
consistent with their views, 28 had reservations,
seven claim to approve of intermarriage but had
inconsistent lifestyles.
The second category [support interracial
marriage/segregated life] was the most difficult
to explain. One student believed that interracial
marriage was totally legitimate as long as people
loved each other, but had led a racially
segregated life in an all-White upper middle class
neighbourhood. He was ambivalent about whether or
not he had ever been attracted to Blacks — he
'stuttered remarkably' in his answers (60), and
the interviewers concluded that 'he is not
attracted to Black women' which contradicts his
colourblind approach to love. He also 'used all
sorts of rhetorical strategies to save face'.
Some students had reservations about interracial
marriages and lived a primarily segregated life,
and this was the modal group. Their answers
'usually included the rhetorical moves of apparent
agreement and apparent admission', such as formal
statements of support for interracial marriages'
together with 'statements qualifying the support
in terms of what might happen to the kids' or
parental approval, which the interviewer see as
involving 'displacement' and a 'semantic move'
[such as '"I certainly don't oppose the
marriage"']. One respondent said she'd never been
attracted to a Black person.
Even those with serious reservations sometimes [3
times] said that they saw nothing wrong with
interracial relationships per se. [The transcripts
show a lot of reservations and evasions — what the
interviews call 'the apparent admission semantic
move ("I would say that I agree with that")' (61),
while they argue that the 'true feelings' were
expressed in things like saying they will be
bothered if daughters or sisters marry a Black
person.
This is a clash with survey results where students
seem to favour interracial contacts of all kinds.
We see serious reservations if not opposition, but
expressed concerns for others like offspring or
the family. Some respondents themselves
'classified these arguments as excuses…
Rationalisations' (62) it was easy to say that
they had no problems with intermarriage, but 'very
few do so in an unequivocal manner [which] gives
credence to the argument that Whites' racial
aversion for Blacks is deeply ingrained into their
unconscious' [very strong conclusion] . Comments
about romantic lives and friendships 'clearly
indicate that rather than being colourblind, they
are very colour conscious'.
Turning to affirmative action, they did not define
it themselves, but asked how respondents defined
it. Some respondents asked for a definition. 85%
opposed affirmative action, more than in the
survey., But only 1/4 opposed affirmative action
'in a straightforward manner'. 'In part, this may
be the result of the general belief that if they
express their views too openly on affirmative
action, diversity, or any other race -related
issue, they are going to be labelled as "racist"',
and they did detect 'some of this reticence
through discursive analysis: some expressed this
concern explicitly, usually in the form of denying
they were racists. Some were 'very sensitive' on
this matter.
Some said they both supported and opposed, but
they were 'able to make sense of respondents'
vacillations' (63) by looking at responses to
other questions. Overall, 'the "yes and no"
response is really meant as "no"', because the no
answer was stressed in subsequent comments, one
admitted that 'topic avoidance by claiming
ignorance and ambivalence' was really 'just
semantic moves that allowed him to voice safely
his opposition to affirmative action'. In one case
where there was wavering, additional responses to
later questions 'included the displacement
semantic move,[ turning the question so what White
people might think, or referring to what 'most
people who disagree with affirmative action
think'], but personal opinions emerged later.
Overall there is 'even more opposition to
affirmative action than our survey results
indicate', and this 'seems to be related to racial
prejudice', even though many survey analysts doubt
this and suggest instead opposition that 'is
"political", "ideological", or that it expresses
"value duality"' (65). They strengthen their case
by noting that 27 of the 41 respondents 'used
spontaneously one of two storylines or
argumentation schemata… [Indicating]… That Whites
seem to have a shared cognition and that these
stories have become part of the ideological racial
repertoire'. The two stories were '"the past is
the past", and "present generations cannot be
blamed for the mistakes of past generations"'. As
an example of how they were used, one student said
that Blacks should not be compensated for the
history of oppression because she had nothing to
do with it, and that you could not keep relying on
it, that it was a crutch for Black people, that
and that every individual should get on with it
and achieve for themselves. She was quite angry
and referred to '"supervictims"'.
They asked the subject to define racism and
followed up. The common definition was '"prejudice
based on race", "a feeling of racial superiority",
"very stupid… Lots of ignorance", "psychological
war", "hating people because of their skin
colour", and "the belief that one race is superior
to the other". Only five said that racism was
'societal, institutional, or structural, and only
two thought it was 'part and parcel of American
society. Few thought that America was racist or
that they were systemic disadvantages. Overall
'Whites primarily think that racism is a belief
that a few individuals and which might lead them
to discriminate against some people' (66). Most
had doubts about whether discrimination affects
minorities significantly, although few did so
consistently in all the questions.
There was a lot of hesitation and denial. It was
common to use 'expressive.… utterances where the
speaker makes known her or his attitudes to the
hearer', suggesting for example that racism is an
excuse used by minorities, that discrimination
applies to Whites, that it's not an important
factor and that Blacks should look to their own
motivation, values or credentials. In one case,
the topic was avoided by claiming ignorance, and
16 others used this move as well: in some cases it
could be justified because they were not Black,
but they were still 'providing racially charged
answers', and showed some awareness of
discrimination in the past, and general
indecisiveness, especially when probed.
The researchers think that this lack of
understanding leads to White people seeing
minority complaints as 'whining, excuses or
untruths' and this was specifically suggested by
14 respondents — one said Blacks expected to be
treated badly, or that they had a poor work ethic,
or were lazy to some extent, or overreacting to
oppression of the past. There were also complaints
about 'reverse racism, and 'a number of other
racially perceived policies', part of the overall
view that racism affects only a few individuals,
including badly behaved policeman. They do not
understand the argument about social relations
which privilege Whites, nor have they grasped 'the
new institutional, subtle and apparently nonracial
character of the American racial structure'.
White students use a number of rhetorical
strategies to voice racial views while avoiding
condemnation. This also 'fits the theme of
colourblind racism, the dominant racial ideology
in the post-Civil Rights era' (69). They assume
with all discourse analysts that people use
language to construct versions of the social
world, but they are also interested to locate
people in the larger racial ideologies in social
formations, how people take sides in
controversies.
Some authors have called racial ideology
laissez-faire racism, which blames Black people
for their poor economic standing, '"a function of
perceived cultural inferiority"' (69). Others
refer to muted or disguised racism. This includes
colourblind racism — the global justification used
to defend the racial status quo. A table presents
its central elements. Instead of detailed analysis
they take two cases in each section — one typical
one dissenter. They know from van Dijk that there
are many ways to do discourse analysis, but they
were interested in whether White respondents
'creatively discourse of difference about racial
minorities', how they present the other is
different, and also 'the strategies of group
definition', and how the differences presented
between other and the same. They were also
interested in whether racial inequality 'was
rationalised in a ''a pragmatic" way if liberal
ideology failed to fit, with particular attention
to 'argumentative strategies’( 69) of Apparent
Sympathy, Justification: The Force of Facts,
Reversal (blaming the victim), and Fairness'
If there was colourblindness, there would be no
'"we – they" dichotomy of Blacks and Whites'
[dubious] but evidence for one is found in
'interview after interview'. One student says
that, for example Blacks have a stronger sense of
family, which he then goes on to explain as down
to them not working as hard as his own family. He
also codifies this by saying that they were raised
in single-parent families, and stuck in a rut, so
there family values were in fact inferior, even
'pathological' (71).
Most students 'were not racially tolerant': only
five were 'racial progressives' who did not have a
we – they dichotomy and found problems with the
way in which Whites see Blacks, and understood
discrimination. One acknowledged that her
community was racist and that there were a lot of
stereotypes, that discrimination was central in
explaining the subordinate status of minorities,
even that 'they themselves had problems' (72) and
were not 'totally free from the influence of the
dominant racial ideology'. Another one also used
'a variety of semantic moves to shield her from
being perceived as prejudiced' [with a lot of
hesitations and stuttering], and although racially
tolerant, had no Black friends.
No one wants to be called racist, even members of
the Klan. 'Most Whites support equal opportunity
below against affirmative action', believe in
integration 'but oppose government intervention to
guarantee it', approve of interracial marriage but
have qualifications, and find justifications to
hold prejudicial views or positions. They are
'"reasonable racists"… "Reasonable Negrophobes"',
liberal humanists but also pragmatists believing
in free markets so that 'little can be done to
change the racial status quo'. This position was
elicited by a lot of questions concerning a
hypothetical company considering affirmative
action — students were invited to consider the
possibility both in general and in terms of
practical questions, and some showed the typical
pattern of principled agreement, but practical
objections: one used 'reversal and fairness' to
object, seeing affirmative action as '"reverse
discrimination"' (73). Another thought a
'fair'policy should prevail and this would not
need affirmative action. Most students had a
rather formal and abstract view of fairness and
equality which allowed them 'to defend all sorts
of substantively unfair and unequal situations'
including 'a company being 97% White' (74). Others
showed 'apparent sympathy and force of facts',
such as that Black people lived too far away to
gain much benefit from passing, a version
according to the authors of the '"separate but
equal" argument'. One even argued that if the
credentials of Black people are only equal, they
should have taken the chance to do even better
than their White rivals.
Racial progressives saw discrimination as
widespread and provided more context and sympathy.
One recognised the we – they strategy, and
admitted there were cultural differences, but did
not see them as any basis for discrimination. She
said that her peers in high school did believe
that Blacks were inferior, and that discrimination
was the central reason for Blacks being worse off.
She even had a case of racial discrimination that
she had witnessed. She dismissed apparent reverse
racism as a compensation for past oppressive
history.
Overall, four points emerged. First, White
students seemed more prejudiced in the interview
then the survey. This was not selection bias
because the respondents in the interview had the
same survey answers, perhaps even more racially
progressive ones overall. However differences in
interview data were substantial. 80 to 90%
approved of intermarriage in the survey, but only
30% in the interviews, and of those half of them
had no interracial lifestyle. Many of them
exhibited concerns about the unions. They
interpreted the remainder as showing
'various discursive manoeuvres… as semantic
strategies to avoid voicing personal
reservations'. Overall, White approval of
interracial marriages 'may be much less in
reality', and the same can be said about responses
to affirmative action and responses to questions
about discrimination.
Second respondents were able to use 'a variety of
semantic moves to save face'. They use phrases
like I don't know, I'm not sure, I am not
prejudiced or I both agree and disagree. They
expressed 'social distance (in directness) or
projection (displacement) usually followed by
statements that betrayed these hesitations' (76).
Van Dijk says that Whites do this because they
don't want to be considered a racist and want to
maintain a positive self image be tolerant and
cooperative. The semantic moves were widely used —
68% of the time on the affirmative action
question, 85% of the time on intermarriage. 'This
amounts to a new racetalk', expressing racial
views 'in a sanitised way'. Research in South
Africa has found similar findings, and there might
be similarities in the racetalk of White workers
[citing Blauner 1989 and others]. Future research
should examine whether there are class difference
in the use of semantic moves.
Third a discursive approach is useful deciphering
these meanings. For example 'liberal ideology is
neither racist nor progressive' (77): the small
number of racial progressives use liberal ideology
so support interracial marriage and affirmative
action and to state their views about
discrimination is a central factor. They put these
ideas in context, for example by recognising the
effects of past and contemporary discrimination,
and tended to focus on 'substantive rather than
abstract equality and fairness'.
For most others, there was no particular
ambivalence or dilemma between 'their commitment
to equality of opportunity and their treatment of
Blacks and other minorities… [They]… Were not
truly ambivalent about crucial racial issues…
[They]… Did not seem to experience cognitive
dissonance'. They were 'captured within the
discourse of liberalism', and their hesitations
and contradictions were seemingly resolved 'by
turning liberalism into an abstract matter' as a
strategy, which permitted them to feel that the
government and the Blacks were being unfair. When
confronted with issues of past discrimination,
their 'strong principled position collapsed' and
they turned to 'practical rationality' instead of
philosophical principles. They had no policy
alternatives. This raises serious doubts about
whether there are any real basis to unite White
and racial minorities around, say class politics
or colourblind policies. More than half of the
respondents believed that the past was the past,
and that present generations cannot be blamed,
which functioned as 'and see egalitarian
storylines' so criticise the intervention of the
government, and these are found in other Western
racialised societies. The ability to shift from
strict liberalism to practical matters 'is central
to racial ideology' — the ideology must be able to
handle contradictions exceptions and change, and
therefore must permit some '"room"', perhaps being
seen as processes or practices rather than
something eternal and fixed.
Fourth the defence of White supremacy does not
depend on Jim Crow racism but a new racial
ideology, as others have noted. There is a denial
that racial inequality is structural. Inequality
is blamed on 'Blacks' "cultural deficiency" (e.g.
they are lazy their families are in shambles,
their communities are bursting with crime)' (78).
There is discrimination, but only from a small
number of prejudiced individuals. This
discrimination is used as an excuse. Hard work and
less complaint will help Black people succeed.
There is a belief in colourblindness, but most
White students still concede Blacks as other,
culturally inferior, pathological, to be blamed
for their own lower status. At best they are to be
pitied, at worst 'many openly expressed contempt
and hostility'.
36 respondents used arguments of liberal ideology
like fairness and equal opportunity, ignoring
historical and contemporary racial discrimination,
but drawing on a pragmatic stance to defend their
views. They used the argumentative strategies as
above. They invoke abstract elements of liberalism
and made pragmatic claims about what were the
facts. Equality was transformed into meritocracy
which help them talk of undeserving minorities.
Colourblind racism help them defend White
supremacy while not appearing to be racist and
believing in equality, while blaming Black people
for their lower status, and seeing no point in
institutional approaches like affirmative action.
Colourblind racism must be therefore unmasked and
shown to be '(White) colour-coded '. New questions
for research must be developed especially on this
form of new racism, nice Whiteness.
Note 1 talks about semantic moves to
'"strategically manage relations between
propositions" according to van Dijk. The content
of speech acts sequences, links between
propositions is what is crucial, and the intention
is to avoid appearing racist. Note 3 defines
interpretive repertoires as 'broadly discernible
clusters turns, descriptions and figures of speech
often assembled around metaphors or vivid images…
Systems of signification and as the building
blocks used for manufacturing versions of actions,
self and social structures in talk… Some of the
resources for making valuations, constructing
factual versions and performing particular
actions' [citing Weatherall and Porter]. Note 6
insists that their subjects 'primarily resorted to
ideal and tactical rather than authentic self
presentation'. Note 9 further spells out the
strategies, from van Dijk: 'apparent sympathy
means arguments or positions that place minorities
at a disadvantage are constructed as being for
their own good; fairness means arguments affecting
the welfare of racial minorities are presented as
liberal humanist, but with a concern for practical
matters. In the European context they are
exemplified by the expression of being firm but
fair. Justification: the force of facts — factor
used to justify negative positions. Reversal is
the classic blaming the victim move.
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