dencritsFrameAnalysis
Notes on Denzin, N., & Keller,
C. (1981). Frame Analysis Reconsidered. Contemporary
Sociology, 10(1), 52-60. Retrieved from
http://www.jstor.org/stable/2067803
Dave Harris
[This is a review essay.]
Frame Analysis builds on the earlier works and
this review comments on the whole corpus, but
primarily from FA. The works have commonly been
seen as symbolic interactionist, or within the
group James – Cooley – Mead of 'pragmatic social
psychology' (52), but rather it should be seen as
a structural perspective. They are following 'an
interpretive social science perspective' and they
cite Schutz as well as some of Goffman's primary
sources. Overall Goffman's concepts are not useful
in studying social interaction or the
interpretation of actors in problematic situations
as in Schutz, or even the notion of framing as
outlined by Bateson.
Goffman's structuralism is that found in people
like Lévi-Strauss. Interpretive social science
assumes that the basic components of interaction
are 'subjective meaning, emotional state, motive,
intentionality, and purposes – at – hand' (53).
Interactants take the others actions and
utterances into account as interaction develops.
In concrete situations there are both
'phenomenological and interactional streams of
behaviour'. Any adequate sociology will build from
seeing social interaction as a process which
changes the phenomenological stream of each actor.
The unit of analysis is the joint act and the way
it is assembled or constructed and developed in
sequences. The emphasis is on the '"how" of
face-to-face behaviour', the meanings participants
bring to and construct in the course of
interaction. Each participant has a 'repertoire of
behaviours', a system of meanings and a system of
knowledge: together this is the stock of knowledge
[relevance systems?]. We need language meaning and
symbols as in Schutz to understand interaction,
the 'rules, syntax or grammar and language' do not
determine the shape of interaction — there is no
deep structure of meaning nor any rules that
structure interaction which might be generated.
'Self reflexive, feeling, interacting individuals
lie at the core'. Meaning is found in interaction
not structures or rules. Communication, talk,
conversation, and gestures organise meanings and
provide for ongoing activity. Talk indicates
'shifting definitions of the situation… the
project at hand… the meaning the situation has for
them'.
Structuralism is not easy to define, but seems to
have a set of propositions and assumptions. First
social activity is regular and this regularity is
determined by 'an abstract set of rules embedded
at a deep level'. Second, every day behaviour
offers the surface of the operation of these deep
rules. Third behaviour is to be seen as a totality
made up of relationships and networks of them,
hence the interest in 'strips of behaviour,
kinship systems, and myths'. Fourth the underlying
totality or structure is based on a system of
binary opposites. Fifthly these opposites are both
logical and based on a particular '"psychology of
the perception of differences"' (54), embodied in
the codes of specific groups defining categories
and events. The issues that the categories must be
perceived as different, as in the difference
between a fight and a play. Sixth structural
configurations change and are transformed into
other structures following laws or rules. Seventh
meaning, purpose intentionality and motive are
processes 'embodied in structures, not persons'.
We understand human behaviour as a matter of
syntax, grammar, rules and ritual. Eighth
structural presentations are 'typically
hierarchical and can be presented in the form of a
tree'.
FA can be understood in this way, illustrating the
eight basic points. Goffman wants to address the
structure of experience and to isolate basic
frameworks used in defining the social situation.
[Summarised in the diagram] There seem to be two
basic kinds of framework, social and natural, and
these are transformed from primary frameworks into
various replicating processes which produce
copies, both 'keyings and fabrications' (55).
Fabrications are deliberate attempts to induce a
false belief about what's going on [as opposed to
copies]. The basic keys are things like
'make-believe, contests, ceremonials, technical
re-doings, and re-groundings'. These can be
subdivided, for example make-believe has
three frames 'playfulness, fantasies or
daydreaming', as well as 'dramatic scriptings'.
The analysis of make-believe shows the structural
underpinnings: it is a transformed activity
with its own logic, motives and meanings 'all of
which are quite independent of persons'. The
reason for the activity 'is in the frame (nothing
practical will come of it)', and so are the
expectations of the participants, '(free from
pressing needs)'. The 'engrossment activities' of
the participants are also in the frames. Keying a
frame 'induces others to follow along'. Overall,
this frame is above the constructing activities of
individuals, something real, available once a
keying transformations taking place. All the
frames are like this. People can [only] rekey
frames, laminate them or re-contain them, until
they are far from their original notion of
reality.
Reality for James and Schutz was multiple,
[one was paramount, however] with movement
between multiple realities seen as involving a
shock of recognition. James in particular assumed
that most people would take as absolutely real
anything that was not contradicted.
Goffman is more ambiguous — reality involves the
activities of a primary framework. Keying can
provide something that's not literal or real.
However staged actions show that staging is real.
As a result, perhaps the best way forward for him
is to consider an activity as real and literal or
actual if it is only transformed in usual or
typical ways 'for such doings'.
Denzin and Keller find this unclear and failing to
explain why transformations occur. Transformation
is crucial, but this implies that materials are
already 'interpreted within a meaningful "schema
of interpretation"'. But what makes it real, how
does it operate, how is it organised? These
processes get blurred with the notion of frame.
Thus in make-believe people have knowledge
,reason, expectations and others which tell them
that make-believe is going on, but what signals
the transformation? Goffman implies that the form
of the frame itself does this. This is really an
Aristotelian concept, beginning with objects, then
producing classes, concerning itself not with
objects but with processes. In Goffman's case this
is about the classification of frames as objects,
and only then can we get to the experiences of
individuals. Goffman classifies frozen behaviour
strips to illustrate the classification of frames.
In one example, a challenge to a framework is the
result of 'a fortuitous event' which makes the
classification of frames seem arbitrary. There are
no rules to govern what is in a frame.
Goffman claims to have got the notion of frame
from Bateson and says that it can be developed
into a matter of definitions of the situation
linked together according to principles of
organisation. These principles govern social
events and our subjective involvement in them. A
frame is a basic element to explain these
processes. For Denzin and Keller, this argument
lacks a proper notion of the bracketing of the
natural attitude which it just assumes: for Schutz
bracketing is something that enquiring individuals
do. There is also another implication of Bateson's
use of frame. He argued that verbal communication
operates at many levels of abstraction, such as
denotation, connotation and meta-communication.
These can be contradictory and when they are,
metacommunication is required, outside the frame.
So the frame is first of all a set of messages or
meaningful actions is, something psychological
with a real existence in that it is recognised by
others, as with the frame around a picture. But it
is human beings who add these frames, who choose
to establish or transform frames, and who have to
continually adjust them in the face of paradox.
This is not the same as abstract principles of
organisation of experience. There is no central
place in Goffman for paradox and contradiction,
unlike Bateson [logical contradiction is a major
motive for metacommunication, it seems] This
is a crucial step away from an 'obdurate,
immutable real world'(57 into the 'un-real world
of the theatre where transformations can build on
transformations'
[NB paradox and contradiction by no means easy.
Logical contradictions v abstr. Actual events may
or may not be contradictory ( pop aesthetic). Ways
to resolve contradns as well -- not just cognv
transforms but techs of neutralisn or
RKM's/Hopper's solns to socl strain. These are
aslo shared and learned responses -- may be
additional frames? How do G&UW resolve
their contradictions?]
Structuralism as a method does involve careful
inspection of routine behaviours, clever attempts
to underline fundamental features and an emphasis
on paired social units. D and K seem to admire
here the 'attempt to transcend empirical
observation and move to a deeper, explanatory
level' (57). But this leads to the idea that
organisations are fixed beyond the capacity of
individuals to create [Lévi-Strauss is referenced,
but a commentary is quoted]. Goffman also assumes
that 'definitions are pre-given' and found in
cultural materials as varied as folktales and the
Bible. Goffman analyses such texts 'not to find
meaning' but 'to find its system' [Barthes is
quoted here] this is a '"decentred" theory of
meaning and structure'. However, 'selves, meaning,
motive, and intentionality cannot be confined to
depictions of the human found in [various texts]
and in frames'. If we reintroduce the notion of
self, we can already suspect theories based on
binary opposites, since individuals are
'differentially aware', capable of defining
themselves and their situations 'in multiple
ways' which are 'often partial, only tentative,
and inconclusive'. They may be certain on some
occasions, but once they 'bracket and leave the
world of the natural attitude', they can display
other ways of transforming a situation, 'including
being emotional, sincere, incredulous, childish,
autistic, senile, primitive, egocentric, lyrical,
metanomic, dialectical, and problematic'.
Situations are sometimes only half transformed.
When people ask themselves what is going on, they
may display 'many rational, cognitive, and
emotional styles', and this is what is required in
any attempt to classify responses. FA is
'structural at root', not compatible with James,
Mead, Schutz or Bateson or the interpretive
tradition — 'if anything it is antithetical to
that body of work'
As an illustration, we can look at TV comedy and
deploy an interpretive perspective to show the
complexities even in a staged or contrived
interaction [and analysis follows of a 28 second
episode of the Mary Tyler Moore Show. Basically, a
female participant falls in love with a male one
and is spotted coming out of his room. A new
participant observing this assumes someone else is
in the room and when reassured she is not,
embarrasses himself by confessing to a skive. He
then encounters the boss on leaving the office and
realises she has overheard]. D and K apply Goffman
to suggest that the character has moved out of a
social framework via a transformation in order to
produce a hoax [his covering of his skive].
However, the hoax was unnecessary, he thought,
which is 'an error in framing'. The discovery that
he had been overheard after all reveals his own
error, causing embarrassment.
For D&K there is more than just a hoax
involved here, but we will only understand
this if we look at 'interpersonal history and
interpretive analysis'(58), turning on the
character's history of faux pas with his boss. His
limited stock of knowledge concerning who is
normally in the room meant that he adopted
'a natural attitude of "everything is normal"', so
he could confess to his skive. The boss's presence
is a shock '(he brackets the meaning of her
presence)' and he is doubly exposed as in error:
his boss is not supposed to see his 'private,
backroom side' and when she does, he finds himself
with a paradox 'of the Batesonian variety' [so
does he solve this by cognitive innovation?] His
sudden exit is 'a metalinguistic communication
announcing that the paradox is real' but 'its
resolution lies in flight'. Overall, we can see
that there are multiple interpretations pursued by
the character — everyone is in their normal place;
it is possible to impress one of the characters by
talking about his hoax; a rueful admission that
this effort has been wasted; 'the exposed act'.
These interpretation move as the interaction
flows. Interpretations are derived from stocks of
knowledge about people and social situations.
History is important as a part of the 'behaviour
repertoire''(59): the audience knows this history
and thus knows that the character's action is to
be expected.
FA operates at the surface here and permits an
initial classification as the framing error
associated with hoaxes, but it misses out all the
history, prior social relationships and
'routinised selves' and nor can it deal with
multiple interpretations — 'transformations into
unit three, consensually defined frames are
infrequent'. Goffman shows 'bias' in assuming that
only one thing is going on. There are many
different things and it is this that constitutes
interaction. We should not freeze that into a
single frame or single answer to describe what is
going on. 'Self reflexive and self-aware
individuals... experience more than one thing at a
time'.
So FA is predominantly structuralist and thus
unable to contribute much to interpretive social
science. The frames are 'frozen forms'. He is
'illusive and blurred' about reality. Mostly his
analysis looks at events on the periphery of
everyday life [yes — the marginal strategy],
whereas hoaxes, rehearsals plays and so on are
usually 'at the edge of most persons daily lives'.
Much everyday behaviour is omitted such as
'greetings, goodbyes, relational affirmations,
going to sleep repertoires, getting up behaviours,
storytelling frames, winding down behaviours at
the end of the day, trip taking behaviours, doing
chitchat and making conversations'. These everyday
behaviours do become habitualized, as Berger and
Luckmann argue, but still act outside the scope of
Frame Analysis. [None of this appears in Gale and
Wyatt either, and they are silent about the ways
in which their academic interaction has been
habitualized]. So Goffman's actors 'are monads,
with single frames looking out at the world' there
is no interaction. Selves appear on the sidelines
and are not necessary. Structuralism might be
useful in performing 'dramatistic – structural
analysis of certain kinds of performances that
occur within the theatrical world' but not for
'cons, hoaxes, frauds, and deceptions that occur
in welfare systems', nursing homes, corporations
and generally in everyday life. [Well what a weird
thing to say about Goffman who discusses everyday
cons and hoaxes]
Notes on: Goffman, E. A
Reply to Denzin and Keller. (1981). Contemporary
Sociology, 10(1), 60-68. Retrieved from
http://www.jstor.org/stable/2067804
Dave Harris
D and K argue that my work is structuralist not
symbolic interactionist, and thus 'trivial,
peripheral, and merely classificatory' (60).
Sources are wrongly cited or understood, and
analysis superficial even of merely fictive
domains: this is illustrated by their pursuing a
penetrating analysis of a TV episode. 'One is left
to be in awe of what their perspective would allow
them to contribute to the understanding of a vital
topic that really interested them, for example,
actual social interaction'. The tone is
denunciation. The argument is to proclaim
membership while disqualifying the person being
reviewed — 'a case of guilt by pigeonholing'.
Diverse works are treated as unitary. A vested
interest lies behind this — 'at any current moment
in his working life, the true nature and purposes
of his doings can be unmasked, reconstituting how
they are to be correctly understood'. This
'ideological format' is popular with some
sociology students who find it necessary to show
that they possess some idea of sociology as a
field and that they identify with particular
schools of thought — but why build a publication
of these necessities?
This response offers an item by item dispute with
D and K 'offering an opposing set of opinions that
are as pat and denunciatory as theirs, and in
addition, self defensive'. This pronouncing and
counter pronouncing is likely to be tedious and
not really relevant to the study of society. As
the combatants address amalgams of what the other
one wrote, the original texts might end up being
further obscured.
They claim that subjective meaning, emotions,
motives and so on are basic to understanding
social interaction, and base this claim on James,
Schutz, Mead. Cooley and Weber [I don't remember
him]. These classics have to be kept pure, even
though Mead apparently did lead to structural
analysis of strategic interaction, while James and
Schutz are taken as content just to point to sub-
universes of meaning instead of trying to see how
people identify, organise and structure them. It
seems that 'any structuring of interaction that
doesn't catch at what the actor feels is
significant for him or her must be treated as a
misguided concern'. There can be no equivalents of
'anaphora, deixis or [in]coherence' to specify
objectively how norms work as individuals take
each other's state of knowledge into
consideration. There is no focus on conversational
turn taking which must be meaningless. Bodily
orientations must also be obviously trivial. 'D
and K are all for meaning, but one must seek for
it in their way'. Take handshaking: an expression
of pleasure for the participants, but also showing
that there are some elements of significance in
the fact that only males do not follow this with a
social kiss [in the US of the time], that
handshakes also indicate departure, and that they
are found in a number of other routines such as
congratulatory practices, dispute settlements or
contract finalisations. This seems to be some need
for a 'concept such as "access ritual"' (62), and
even some notion of an independent behaviour
despite the different contexts, a 'ritual idiom'
that helps to bracket out episodes of social
relations.
Instead of generalised slogans, we need more
actual work in face-to-face interaction, instead
of forbidding some approaches from the start, a
'scholastic view'. Their review of structuralism
turns on 'the current literary version associated
primarily with French writers'. These are
mystifying, and extending notions such as the
fundamentals of binary oppositions away from
phonology into social interaction 'conjures up
Hegelianism dialectic and other verbal sleights of
hand, all alien to the crude empiricism I was
raised with'. Structure for him is based on
analyses of kinship systems. Barthes is
interesting but studying fictive materials is
really based on Berelson's content analysis, and
commentators on popular culture such as Orwell.
The notion of transformation actually arises from
D'arcy Thompson [pass] who is not French. The
approach to studying something is to begin by
trying to see the matter as a system in its own
right and its own level: this is not only found in
literary structuralism but in 'the functionalism
of Durkheim and Radcliffe Brown'. That bias is
what led to the view that face-to-face interaction
is a domain in its own right, and that interaction
is more than what social psychologists think of
it. Denzin himself has sometimes implied some of
this when he uses the term encounter [referring to
The Research Act]. If this is really decentring
the self, this is fine as long as it does not mean
a lack of interest in the self but 'an effort to
approach its figuring from additional directions'
[and he cites his own The Insanity of Place as an
example — he wonders if the D&K would call
that treatment structuralist, symbolic
interactionist or some sort of mixture of the two,
and whether they would agree that it is
superficial].
Levels of analysis have to be combined, but there
are analytical issues which need to be addressed —
in FA this is dealt with in the chapter on
'anchoring' activity. Overall, it is not just
persons with unique biographies who interact: we
need to 'move on from this warming fact to try to
uncover the principled ways in which such personal
histories are given place, and the framework of
normative understandings this implies; which of
course bring us back to patterns and structure.'
On FA specifically, D and K may have misunderstood
what was meant — for example primary activity is
subject to transformation but not always or even
usually actually transformed. The idea of two
basic transformations is not a product of some
allegiance to binary contrasts, simply 'keying and
fabrication are the two fundamental ways in which
any activity can serve as a model for a version
that will be geared into the world in a radically
different way from the original' (63). There are
not three make-believe frames, which would not
exactly been binary. These are three examples of
make-believe frames. Frames do contain their own
logic, motives meanings and activities. They
are institutionalised in various ways and subject
to change historically. Sometimes 'one individual
has some effect on a particular frame. The
individuals I know don't invent the world of
chess… or the stock market… or the pedestrian
traffic system'. They may have idiosyncratic
motives and interpretations, but they must still
'gear their participation into what is available
by way of standard doings and standard reasons for
doing these doings'.
D&K say that James, Schutz and Bateson have
been misread. Schutz does indeed refer to multiple
realities and this is 'very helpful… Part of a
starting point'. However, it can be dispensed with
when we consider 'moment to moment… Social
activities'. These need to be explored, not by
'simply by expounding James and Schutz'. As for
James's definition of the real as something which
is uncontradicted, it is a precise statement but
of limited use, and anyway, James has additional
and different ones, according to his interest in
different issues. One definition of reality refers
to 'an individual sense of what is ultimately real
(which for most is the world of sense perception)'
and it is this sense that is disturbed by
contradiction and requires entry into another
world. There is also a definition relating to 'any
province of meaning in which we can get caught up,
such that events within such a world become vivid
and lively for us'. Contradiction here involves an
event being out of place. In particular, there may
be incompatibility between the vividly alive world
and the authorised sense perception world, which
still has an authority. James does not explore
this much in terms of 'the "paramount" reality'
but is better on the fictive domains. He does
propose types of sub- universes each with its
special and separate style of existence and
consistent system, making each one real in its own
way. This is what Goffman gets from James and
which appears in FA. Is not supported by the
details describing how sub- universes are put
together, but it identifies the issue as critical,
and it has implications for our perceptions and
involvement. This may or may not be a
structuralist concern, but it is a derivation from
James, and D and K's derivation is not the only
one.
The same goes for Bateson and frame. He seems to
be arguing that a message announcing that
something is play implies '"a spatial and temporal
bounding"'. The implication is that a set of acts
which normally denote one thing will come to
denote something else similar but not identical
[the example is the difference between a real
fight and a play fight]. Play is not the only
design — there are 'threat, histrionics, ritual,
dreams, fantasies, and therapeutic transference'
as well. We do tend to externalize our frames into
spatial domains, and arrange spaces according to
the frame ['itself part of the frame which employs
it']. The distinction between map and territory
'is always liable to break down' so that ritual
blows may be mistaken for a real ones. Framing can
itself be framed 'as in hazing, taunting, and
trompe l'oeil', a frame designed to ensure that a
certain amount of uncertainty persists. Bateson
says this and Goffman wants to employ the same
sense. Again, D and K might be taking something
different from Bateson, but why should their view
be privileged? Bateson tends to see framing as a
psychological process, while Goffman sees it as
'inhering in the organisation of events and
cognition'. Bateson traces paradox to reveal
various unresolvable queues and psychological
tensions involved in uncertainty about definition,
but Goffman sees that play and other keyings can
be sustained with 'mutually understood
understandings'. Not all frames involve keying.
Bateson does not explore the link between modelled
activities in play, authenticity and something
that is already meaningful: this would imply a
frame of reference linking things that are not
just replications. There is also a difference
between simulation and efforts to hoodwink people
— they ' differently gear into the world'. Goffman
thinks there is need for a special term to refer
to 'externalized spatial and temporal boundaries'
to a frame as distinct from the frame itself, and
this is what he means by bracket. This term is
used by phenomenology in a different way. They do
display some paradoxes — they are part of the
frame but are not to be read. This concept seems
reasonable whatever we call it, and D and K are
wrong to suggest that both the links with
Bateson,and the notion that bracketing may be
involved in frame analysis is false — that's his
concept and his analysis, so this comment must
simply mean that Goffman's is different from
theirs.
It is not clear why paradox and contradiction
confirms an immutable real-world, whereas framing
based on objective social organisation of activity
heads towards unreality: if anything it heads into
positivism.
D&K suggest that Goffman says that people do
not define their situations but that these
definitions are pre-given, but insist that there
are other notions of self, meaning, motive and
intention found outside the depictions of humans
in various texts. Goffman wants to see what can be
said about selves and meaning and so on given that
different fictive domains employ their own
versions of these terms. [Weaker than his original
claim that fiction illustrates these concepts?] He
also argued that models need to be 'closely
enmeshed in the ongoing world', but that cultural
standards persist as do social roles. The moral
traditions of the community as in various texts
[assumed functionalism] are the bases for these.
As a result everyday life seems real and obvious,
but is actually a 'laminated adumbration of a
pattern or model that is itself a typification of
quite uncertain realm status'. This is not the
same as saying that selves or meaning or motive
are simply found in fictive domains.
D&K are happy to use uncriticised Schutz's
term 'natural attitude', which implies something
unitary. Of course emotions and notions of
sincerity and so on transform the situation, and
any system of classification should take the
different cognitive and emotional styles into
account — Goffman addresses this in the notion of
'footing', a chapter in FA and a separate paper.
Again we need ethology rather than the
interpretive tradition to study this, especially
in examining things like the 'gross key setting
signals' such as '"this is play"'. This is not
been described in detail in FA, but the way
forward is to look at the work of phoneticians and
how 'slight shifts in speech properties'do this
signalling, or at sociolinguistics looking at code
switching [good old Bernstein might help here?]. D
and K need to 'move from admonishment to study',
and this will involve them in 'microanalysis of
patterns and structures' (66): they will need to
depart from classic social psychology to examine a
number of other disciplines.
The analysis of the TV sitcom is intended to show
that FA is vacuous compared to their own proper
understanding. Goffman finds 'their analysis
painful to read' and confesses that so are his own
passages in FA. You can see the whole of sitcom as
about the ritual display of framing processes. We
have to remember that these are fictive not real
circumstances, with special conventions and
staging of action. They classically feature
undertaking of vulnerable course of action, and
then circumstances leading to exposure ['the
generation of discrediting evidence in the
presence of the most relevant others']. The
character then has to deal with an almost
impossible situation. There are typically several
courses of action each with a subset of
characters, each supplying different kinds of
information about particular events. The audience
also has its own changing state of information,
'sometimes being more inclusive than any of them',
although this does not affect the characters. This
is been better analysed by dramatic critics.
Events build up to a climax in order to permit the
anti hero to get into the predictable fix — these
are 'written backwards... Thoroughly dictated by
the use to which they will eventually be put'. Any
sort of prior events will serve, meaning there is
no particular need for a coherent personal history
of the characters. Sitcom shows what can happen in
awful situations, and maybe congratulates the
audience for avoiding them. This can happen
regardless of our own past, revealing 'the
contingencies it forces us to face during any
occasion of interaction'. There are important
carryovers from one episode to another, but no
knowledge of prior episodes is actually necessary:
loyal viewers are rewarded by being able to better
expect behaviour. Again there may be a link with
the pleasures that arise in real life from 'cast –
typing'.
Goffman would not refer to these deceptions in
sitcoms as hoaxes — that should be restricted to
more specific attempts to 'contain' members of the
public (67). He has done more extended narrative
analysis, with more attention to the background of
the character, the shift in circumstances and
multiple interpretations but confesses the work is
'just as banal and threadbare as D and K's story'.
Their analysis misses some possible aspects. The
device of unseen hearing, or seeing, is actually
quite widespread in fictive materials, and the
information provided often leads to some dramatic
confrontation. What is unseen by the characters is
shared with the audience and this helps trap them
'into a sense of the realness of the played
events'. We find this in fictive plots generally
not just comic ones. We find 'unwitting
disclosures' in real life to, for example in some
medical encounters with vital information is
shared by people other than the patient. These
might be episodes in real life that we wish to
avoid, while they figure prominently in fiction —
this might tell us something about fiction and
reality and the difference between them. We get
there by linking [abstract] different features in
play and real-life even if this offends
interpretivists.
He has reported on matters such as greetings,
goodbyes and affirmations, and even introduced
them into contemporary sociology. He offers a
generalised analysis of these activities, and of
cons hoaxes and so on throughout his writing [e.g.
in Strategic Interaction].
FA has its faults — too much about fictive domains
and summary news reports, and need to consider how
different frames can be simultaneously sustained,
probably not requiring a shift to interpretive
understanding, though. Details are missing about
primary frameworks and how frames shift.
Terminology is sometimes ambiguous — a frame that
incorporates a key sometimes called a
transformation. There are alternative conceptions
of frame that should have been considered in other
disciplines. But there is no substance in the
challenge that these are Aristotelian static
classifications. There are indeed 'clumsy
typologies… Held together by string' in the first
chapters, but the rest of it deals with
'distinctive analytical issues' and offers 'a
range of data'(68). It is necessary to take a
snapshot view if you are interested in general
cognitive issues, how individuals attempt to
identify what is going on, what sort of activities
in progress, whether deception is involved, or
simulation, and how these fabrications or keyings
link to the ongoing world in order to make them
appear to be not just solo concerns. It was
necessary to focus on episodes to show how
cognitive issues are most likely to arise, display
bracketing conventions, 'laminative depth',
tolerance for different sorts of activity,
potentials to miss framing, 'vulnerability to
disorganisation'. Face-to-face activity is worth
studying: it both confirms and undermines 'widely
institutionalised enterprises'. There are fleeting
contingencies in face-to-face which do not affect
social structures most of the time but which do
require management there. Snapshots represent to
some extent how 'we are lodged in life', how we
face possible challenges to our definitions moment
to moment. Individuals certainly do bring
something of 'what they are and now', but 'there
are rules of etiquette and reference for guiding
this importation' and interaction is required to
manage any breaches. Typically knowledge is
'gradually and fitfully acquired' but this also
opens the possibility to management of
information. D and K 'have paradigms to grind… A
broad perspective to defend and promote'. This
gives them an equally 'stilted sense of social
reality'.
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