Critically Evaluate The View That The Changing Social Landscape Of The British Countryside Invites Us To Redefine the Rural.

Rebecca Miller

Introduction

Manifestations of British landscapes and countryside are defined by personal experience, indigenous perception, theoretical interpretation and local/national government policy. Past definitions of the rural have been guided by historical perspective, dominated by specific ideas and images associated with the countryside. Such imagery includes green fields and hedgerows, agriculture, forestry, peaceful village life and close-knit communities. This essay aims to explore a popular impression of the British landscape which was previously dominant, that of the Romantic ideal, and examine how this archetype has been challenged by the changing social landscape of the British countryside. An extract from Romantic era poetry and photos of the ‘idyllic countryside’ will be used as tools to demonstrate this romanticism. A definitive feature of the challenge facing traditional views of the rural is the increased usage of rural areas for leisure and tourism purposes and the conflicts that have arisen from such augmented recreational activities and land use. Thus a redefinition of the rural can be discussed, beginning with an examination of the conceptualisation of the countryside and how this has been transformed by popular opinion.

Conceptualising the Countryside

Cloke and Thrift (1994:1-2) discuss how the term rural is often scrutinised as a cultural formation, identifying that this scrutiny is now more intense due to the rapid changes that rural areas have recently undergone. Cloke and Thrift (1994:1) reveal that:

‘Connected processes like agricultural restructuring, new environmental policies, the incursion of middle-class incomers, the commodification of the countryside represented by the rise of the heritage industry, and the accumulation of new media images, have all pushed at the limits of what can be defined as “rural”’.

Cloke and Thrift (1992:1) go on to claim that ‘the idea of the rural as a fixed location has faded’ because the term ‘rural’ is now more mobile and malleable. By this they mean that the rural has been redefined to encompass not only traditional aspects of countryside life, but also includes newcomers to rurality and new industries to such areas. These new industries involve leisure and tourism, forms of revenue that have been developed to counteract the decreasing economic value of farming in Britain.

The rural is a series of ‘different perceptions, social constructions and representations’ (Cloke and Thrift 1992:1), the extent of which continues to grow. As such it is no longer possible to ‘conceive of a single rural space’ such as a farm or area of forest because:

 ‘a number of different social spaces (…) overlap the same geographical space and, accordingly, (…) rurality should be seen as a social construct, reflecting a world of social, moral and cultural values’ (Cloke and Thrift 1992:2).

This essay argues that previously dominant definitions of the rural were guided by literary and artistic movements such as Romanticism in the 18th -      19th century. However, before exploring the Romantic ideal of rurality, it is important to first examine why the countryside has been re-conceptualised. Champion and Watkins (1991:4) discuss the ability to define the rural pre-20th century as characteristically easier because of the distinct dichotomy between urban and rural areas that existed. This was due to obvious differences maintained by size, demographic density and heterogeneity. The countryside was seen as agrarian, tranquil, modestly populated and dominated by forestry and farming. However, the process of counter-urbanization (Mitchell 2004:15-34) has altered this ability to define the rural with ease.

The outward spread of urban influence into rural areas has continued to grow since the post-war era, resulting in confusion as to what the rural actually is. Mitchell (2004) describes counter-urbanization as a process of change based on demographic movement from city to countryside, subsequently resulting in social and economic changes to existing pastoral communities. As towns have grown and rural areas have become urbanized by city dwellers relocating to the countryside, then so the balance held in rural areas becomes disturbed. The newcomer’s lifestyle may be very different to that traditionally enjoyed by the indigenous population, and this can have detrimental affects on rural neighbourhoods.

Halfacre (1993 cited by Cloke and Thrift 1994:3) claims that the sign of rurality is becoming increasingly detached from the signification or meaning of rurality. Matless (1994:7) argues that signs of rurality are myths, for example: Maypole dancing in a quiet English village may be a postcard symbol of rurality, but it is not necessarily the reality. Hence outsiders relocate to rural areas searching for a quaintness or authenticity that is concocted by media/tourist images rather than actually being genuine to local residents. As such the signs of rurality are dependent on traditional English countryside uniqueness, whereas the meaning of rurality to indigenous countryside people may be more concerned with lack of good transport links, closure of village shops/schools, and infrastructural problems. Thus confusion arises between actual rurality, and the rural ideal supported by the media or tourism brochures.

The ability to define the rural is not only about the realities of rural life demonstrated by the rising numbers of urban people moving into the countryside. People’s perceptions of the rural are also important in defining rurality, thus a debate can be introduced based upon both the logistics of living in the countryside and common ideas concerning a rural idyll encouraged by ‘country living’ magazines such as Country Life, Devon Life - The Devon County Magazine and Country Living - The Complete Lifestyle Magazine. Appendix one contains examples of such literature.

Social Influences

Ross (2006:245) claims ‘our ability to perceive and appreciate landscapes, especially those we are experiencing for the first time, depends to a great extent on the theories we import’. These theories are usually related to the perception people have regarding the countryside which is directed by their own personal experiences of rurality. Family ties, childhood familiarity, work, gender, social status and preferred recreational pastimes all influence such perceptions. National and local opinions also influence perspectives of the rural and so a complex system of clarifying and defining the rural becomes apparent.

There is a long social history of recreation values and their association with rural areas in Britain. These values have been influenced by social movements and charities including the National Trust, the R.S.P.B (Royal Society for the Protection of Birds) and the Protection of Nature Reserves and Conservation Society (Lowe et al. 1986). Also of significant influence was the Rambler’s Association who campaigned for better access to open land during the inter-war period. Although such social authorities will not be discussed in greater detail here, they are worth mentioning to demonstrate the diverse range of influences that have guided public perception concerning landscape and rurality.

Historical Perspective

It can be argued that an important influential factor that has helped guide personal perceptions and definitions of the rural is the Romantic Movement of the 18th and 19th centuries. Ironically, this movement began at a time of urbanization instead of counter-urbanization, due to the Industrial Revolution of the 1700s. Many believed that the landscape was being violated by industrialisation. The literary and artistic collection associated with such thinkers was named Romantic, because of their tendency to romanticise life.

Ross (2006:246) discusses the importance of nostalgia and nationhood which influence perceptions, however, she also mentions how art, religion and science affect awareness. In particular, the Romantic artists and poets have had a lasting effect on perceived rural idylls, and so it can be argued that a resonant theme even today is the Romantic depiction of rurality.

Romantic poetry and painting identifies key themes and ideas that have traditionally been associated with the countryside, and these themes include elements of ‘countryside capital’ according to Garrod et al. (2006:119): wild land and seascapes, freedom of wildlife, biodiversity, geology, woods/forests, bridleways/lanes/roads, streams/rivers, distinctive local customs, isolated rural settlements, good air quality, historical features and hedgerows. Appendix two has a selection of photographs which support such themes.

A clear link between Romanticism and industrialisation can be made, supported by authors such as Aitchison et al. (2000:50) who state: ‘It seems no coincidence that the first nation to experience industrialisation and mass migration from rural to urban areas should have developed such intense nostalgia for the countryside’. Thus redefinitions of the rural have become possible because counter-urbanization is an opposing force to that experienced in Britain during industrialisation.

Romantic poets such as Blake, Shelley, Byron and Keats, and Romantic artists including Constable and Turner, have encouraged a social construct of the rural based upon the threatened landscape of the 18th and 19th centuries. Such threats to landscape have changed, developing difficulties in the ability to define the rural simply. An example of Romantic poetry can be found in appendix three, ‘Tintern Abbey’ by Charles Wordsworth (1770-1850).

Aitchison et al. (2000:53) support claims that there are lasting effects from romanticism on rural perceptions by stating ‘the discovery of the British countryside in the later 18th and 19th century owes much to innovative painters, writers and composers whose art reflected a deeper humanistic quality’. Life was harsh in the 18th and 19th centuries, and so rurality was romanticised as a possible escape route for the city masses. This is still the case today, with many people relocating to rural areas in search of a better quality of life.

Progressions in science in the 18th/19th centuries, led by the discoveries of Charles Darwin, developed the need to search for God through the natural world. Thus perceptions relating to the countryside and aestheticism began to take hold. An association between God, spirituality, well-being and nature became an intrinsic union between pantheism and the new industrialised society. This search for spirituality in rural areas is still reflected today by those wishing to move to the countryside as a means of achieving a better lifestyle.

However, this love of nature recommended by the Romantics, was in the past exclusive to rich people who could afford to buy Romantic works of art, or spend time reading poetry and accessing the countryside. Thus leisure and recreation in rural areas became symbolic of elitism, ensuring that rurality was defined more in line with upper class definitions governed by the landed gentry or urban privileged.

Nevertheless, Romantic artists and poets are partly responsible for immortalising the 18th and 19th century landscape as a place for spiritual recreation where one could be at peace with nature, away from the unsympathetic life offered by the cities. Such immortalisation still impacts on personal perceptions of the rural today. People may develop a longing for the countryside which is encouraged by media representations of rural areas, but they are also influenced by historical attitudes towards rurality. Disappointments connected to the difficulties of living in the era of industrialisation were remedied by an over-emphasis on natural beauty, leading to rurality being defined as an antidote for the hustle and bustle of city life. This sentiment is still pertinent today.

Redefining the Rural

Yarwood (2002) points out that population density and lifestyle are important criteria used to define the rural. However, such tangible factors tend to avoid the importance of personal perception which is also a contributory factor when clarifying definitions. Yarwood (2002) believes that people’s views of the countryside fluctuate depending on their particular relationship with it.

Matless (1994:11) states ‘The countryside has often been presented in England as a symbol of national identity (…) with the village as one of its iconic foci’. However, Cloke (1994:165) believes that although the village is a symbol of rural living, it is impossible to define the term rural because people’s constructions of rurality are not unitary. It can be argued that the village acts as a sign of rurality, but the ability to define rurality is confused by widening unstructured views and unclear opinions regarding what actually constitutes the rural. Certain signifiers can be identified, but actual meanings are subjective to whoever is experiencing the countryside at a given time. This problem can be related to Cosgrove’s (1984) work on the declining economic value of British landscape.

Modifications in farming and changing control of land have developed into a de-valuation of land (see appendix four for examples concerning these changes). Cosgrove (1984:223) claims that in 1760, prior to the Industrial Revolution, farmland constituted 47% of Britain’s national capital. This can be compared to today’s figures where agricultural jobs account to just 6% of rural employment (www.defra.gov.uk 13/3/2006). Therefore it can be argued that farmland had a higher economic value as well as an aesthetic one. Nonetheless, industrialisation revolutionised society and capital production which ultimately led to the de-valuation of British self-production. If land was no longer required to produce food, it could be used for other purposes.

Cosgrove (1984:231) continues ‘The significance attached to landscape by romanticism related to the changing value of land under capitalism’. Farming became less necessary in sustaining the British populace because food could be imported more cheaply from other countries. Such developments enabled policy makers to see land quite differently on a national scale.

Instead of farming the industrialised nation were able to commodify landscape and, according to Marxism, transpose social exchange values onto the object in question - land (Cloke 1994:169). Cosgrove (1984:236) writes ‘under industrial capitalism the value of land was altered as it, together with nature and natural processes, became subject to exchange values. It could increase in value without being productive’.  Cosgrove (1984:236) continues ‘Once land was no longer the foundation of social production but merely one factor in it, geared along with all others to the creation and accumulation of exchange values, then it could lose its privileged cultural status’. Thus green spaces became seen as not just necessary for farming and aesthetic beauty, but also as land that could be sold for housing and leisure purposes. Thus landscape becomes contested: more people are now vying for its use and it is valuable for a wider variety of reasons. Appendix five contains information relating to this diverse array of land use for leisure and tourism including the Countryside and Rights of Way Act (2000).

As the variety of use grows, then ability to define the rural becomes more difficult. Romanticism generated a specific rural idyll in the 18th/19th centuries and although still producing powerful imagery, other factors are now influencing such idylls. The media and those involved in selling the leisure and tourism industries are partly responsible for the dominant rural idyll that exists. However, such dominant ideologies concerning rurality have increased the conflicts occurring in the countryside due to counter-urbanization.

Griffith (1989:21) writing for the ‘Change In Countryside - The Cornish Perspective’ report states ‘Mechanisms of change have locational results but are economic in nature and relate to the transformations of our capitalist society’. Griffith (1989) claims that problems related to rural areas are actively caused and as such the countryside and its location is not to blame for social divisions between the rural and urban. Therefore rural concerns should not be identified as afflicting all countryside regions, but should be localised instead because it is the local circumstances that cause these problems rather than geographical location.

Although Griffith’s (1989) claims can be supported to a certain extent, it is impossible to eliminate intra-national phenomena, including counter-urbanization, from the causes of either social decline or regeneration in rural areas.  For academics such as Griffith (1989) it is possible to separate rural economy from rural society. However, the work of Cosgrove (1984) has helped demonstrate that definitions of rurality are both economical and social, with economic changes throughout society affecting indigenous communities intrinsically.

In reality many of the social and economic problems facing rural areas are also faced by those living in the cities: unemployment, low wages, loss of specific industries, declining services, gentrification and second homes, declining morale/community spirit and lack of affordable housing (Griffiths 1989:38). However, such issues are compounded in rural areas because of counter-urbanization and the community imbalance that newcomers bring. Many newcomers will commute to well-paid jobs, will not depend on local shops or services leading to their demise, and will over-stretch natural resources and local infrastructures. Such problems alienate new people from locals, breeding resentment and misunderstanding.

However, despite such social and economic problems, romanticised images of rurality still persist encouraging more and more people to consider rural areas as retreats from urban life. Marsden et al. (1993) point out that economic changes have enabled greater lifestyle choice which accentuates housing concerns already facing rural areas. This lifestyle choice is indicative of the perceived rural idyll underpinned by Romantic sentiment, thus demonstrating how interpretations of the countryside are socially constructed by a supposed reality that may not necessarily exist.

Cosgrove (1984) is critical of this re-structuring of rurality and the way it is commonly perceived by urban people. He believes that economic changes and lifestyle diversification have developed a negative attitude towards the value of landscape in Britain. These economic changes are essentially linked to social changes. Cosgrove (1984:251) even goes as far as stating that ‘contemplation and active engagement with nature’, which it can be argued is inherited from Romanticism, has been refined into a false conservationist theory where en masse access to the countryside for recreational purposes is actually damaging rural areas thus potentially devastating all that the rural idyll is meant to convey.

Aitchison et al. (2000:66) add:

‘The notion of accessibility highlights the need to understand the variety of meanings which different social groups associate with the idea of the countryside. Conflicts over access issues are, therefore, very often concerned with conflicting perceptions of the countryside and what constitutes legitimate recreational and sporting activity’.

Yet conflicts in the countryside go beyond leisure and tourism and are resonant to farming and rural communities alongside casual users of rural areas and newcomers searching for the rural idyll. Thus a definition of the rural becomes synonymous with whoever is defining the concept for their own needs, whether those needs are recreational, economical or traditional. This definition will be guided by personal experience and one’s own perception of rurality. The rural has perhaps been resolutely defined by the Romantic image of British landscape, and this definition continues to influence today. However, this image of the rural is a social construct that fails to recognise many of the conflicts that have arisen in the countryside and changes that have occurred. Thus re-definitions of the rural can be explained by increased demands on rural areas, reflecting the diverse array of personalised perceptions that now exist.

Conclusion

It may be possible for individuals to define the rural because they will be able to describe their personal perception of the concept. However, a universal definition does not necessarily exist. Personifications of rurality, influenced by history, media imagery and familial background, co-exist with symbols of Englishness and traditional village ways of life/values. However, such diverse epitomes of rurality do not consider social conflicts caused by economic disadvantage in specific locales. It is possible to argue that the rural can be redefined because of the changing social landscape of the British countryside. However the rural as a term is inconsistent and depends on the personal activity of whoever is defining it. Therefore redefinitions of the rural are individual and as such may be in conflict with reality.

An historical perspective identifies how industrialisation influenced the Romantics, encouraging conservation and preservation of rurality as ideals. However, the British countryside is in a constant state of change due to technological advances, social transformations and environmental reparation. Nevertheless, specific Romantic imagery of the countryside still resounds, encouraging more active use of rural landscapes. Newcomers to rural areas have helped redefine the rural both locally and globally leading to increased demand and expectations placed on rural areas. Thus the rural is a social construct that we as individuals are able to redefine, but it is impossible to actually define the rural collectively due to its divergent usage. Hence the changing social landscape in Britain invites us to redefine the rural, but does not allow us to define it unanimously.

Reference List

 

Atchison, C., Macleod, N.E. and Shaw, S.J. (2000) Leisure and Tourism Landscapes: Social and Cultural Geographies. London and New York: Routledge.

Bized.ac.uk (2006) Countryside Change. [on line] Available from: www.bized.ac.uk 13/3/2006.

Cosgrove, D. (1984) Social Formation And Symbolic Landscape. London and Sydney: Croom Helm.

Champion, T. and Watkins, C. (eds) (1991) People in the Countryside - Studies of Social Change in Rural Britain. London: Paul Chapman Publishing.

Cloke, P. (1994) Enculturing political economy: A life in the day of a rural geographer in Cloke, P., Doel, M., Matless, D., Philips, M. and Thrift, N. (eds) (1994) Writing The Rural - Five Cultural Geographies. London: Paul Chapman Publishing.

Cloke, P. and Thrift, N. (1994) Refiguring the rural in Cloke, P., Doel, M., Matless, D., Philips, M. and Thrift, N. (eds) (1994) Writing The Rural - Five Cultural Geographies. London: Paul Chapman Publishing.

Cornwall Today. February 2006.

Country Living Magazine- The Complete Lifestyle Magazine. February 2006.

D.E.F.R.A (2006) Rural Affairs - Rural Strategy. [on line] Accessed from: www.defra.gov.uk 13/3/2006.

Devon Life - The Devon County Magazine. February 2006.

Garrod, B., Wornell, R. and Youell, R. (2006) Re-conceptualising rural resources as countryside capital: The case of rural tourism. Journal of Rural Studies. Vol. 22, pp. 117-228.

Griffiths, A. (1989) Change in the Countryside - The Cornish Perspective. Cornwall and Devon: University of Exeter/ Rural Development Commission Business Service.

Halfacre (1993) cited by Cloke, P., Doel, M., Matless, D., Philips, M. and Thrift, N. (eds) (1994) Writing The Rural - Five Cultural Geographies. London: Paul Chapman Publishing.

Lowe, P., Cox, G., MacEwen, M., O’Riordan, T. and Winter, M. (1986) Countryside Conflict - The Politics of Farming, Forestry and Conservation. England: Gower.

Matless, D. (1994) Doing the English village, 1945-90: An essay in imaginative geography in Cloke, P., Doel, M., Matless, D., Philips, M. and Thrift, N. (eds) (1994) Writing The Rural - Five Cultural Geographies. London: Paul Chapman Publishing.

Marsden, T. (1993) in Marsden, T., Murdoch, J., Lowe, P., Munton, R. and Flynn, A. (1993) Constructing The Countryside. UK: UCL Press.

Mitchell, C. J. A (2004) Making sense of counter-urbanisation. Journal of Rural Studies. Vol. 20(1) pp.15-34.

Ross, S. (2006) Landscape perception: Theory-laden, emotionally resonant, politically correct. Journal of Ethics and the Environment.  Vol. 1, pp. 245-264.

The Countryside Agency (2006) Countryside Access and the New Right. West Yorkshire: Countryside Agency Publications.

Wordsworth, W. (2006) Tintern Abbey in The Romantics. UK: The Open University.

Yarwood, R. (2002) Countryside Conflicts. Geograhical Association. ISBN 1 -84377-001-6.

 

Bibliography

 

Atchison, C., Macleod, N.E. and Shaw, S.J. (2000) Leisure and Tourism Landscapes: Social and Cultural Geographies. London and New York: Routledge.

Bized.ac.uk (2006) Countryside Change. [on line] Available from: www.bized.ac.uk 13/3/2006.

Cosgrove, D. (1984) Social Formation And Symbolic Landscape. London and Sydney: Croom Helm.

Champion, T. and Watkins, C. (eds) (1991) People in the Countryside - Studies of Social Change in Rural Britain. London: Paul Chapman Publishing.

Cloke, P. (1994) Enculturing political economy: A life in the day of a rural geographer in Cloke, P., Doel, M., Matless, D., Philips, M. and Thrift, N. (eds) (1994) Writing The Rural - Five Cultural Geographies. London: Paul Chapman Publishing.

Cloke, P. and Thrift, N. (1994) Refiguring the rural in Cloke, P., Doel, M., Matless, D., Philips, M. and Thrift, N. (eds) (1994) Writing The Rural - Five Cultural Geographies. London: Paul Chapman Publishing.

Cornwall Today. February 2006.

Country Living Magazine- The Complete Lifestyle Magazine. February 2006.

D.E.F.R.A (2006) Rural Affairs - Rural Strategy. [on line] Accessed from: www.defra.gov.uk 13/3/2006.

Devon Life - The Devon County Magazine. February 2006.

Garrod, B., Wornell, R. and Youell, R. (2006) Re-conceptualising rural resources as countryside capital: The case of rural tourism. Journal of Rural Studies. Vol. 22, pp. 117-228.

Griffiths, A. (1989) Change in the Countryside - The Cornish Perspective. Cornwall and Devon: University of Exeter/ Rural Development Commission Business Service.

Halfacre (1993) cited by Cloke, P., Doel, M., Matless, D., Philips, M. and Thrift, N. (eds) (1994) Writing The Rural - Five Cultural Geographies. London: Paul Chapman Publishing.

Lowe, P., Cox, G., MacEwen, M., O’Riordan, T. and Winter, M. (1986) Countryside Conflict - The Politics of Farming, Forestry and Conservation. England: Gower.

Matless, D. (1994) Doing the English village, 1945-90: An essay in imaginative geography in Cloke, P., Doel, M., Matless, D., Philips, M. and Thrift, N. (eds) (1994) Writing The Rural - Five Cultural Geographies. London: Paul Chapman Publishing.

Marsden, T. (1993) in Marsden, T., Murdoch, J., Lowe, P., Munton, R. and Flynn, A. (1993) Constructing The Countryside. UK: UCL Press.

Mitchell, C. J. A (2004) Making sense of counter-urbanisation. Journal of Rural Studies. Vol. 20(1) pp.15-34.

Ross, S. (2006) Landscape perception: Theory-laden, emotionally resonant, politically correct. Journal of Ethics and the Environment.  Vol. 1, pp. 245-264.

The Countryside Agency (2006) Countryside Access and the New Right. West Yorkshire: Countryside Agency Publications.

Wordsworth, W. (2006) Tintern Abbey in The Romantics. UK: The Open University.

Yarwood, R. (2002) Countryside Conflicts. Geograhical Association. ISBN 1 -84377-001-6.