Notes on: Matamoros-Fernandez, A & Farkas, J.
( 2021). Racism, Hate speech and Social
Media: I Systematic Review and Critique. Television
and New Media. 22 (2): 205 – 224 DOI:
10.1177/1527476420982230
Dave Harris
[a meta-study,focused on methodological problems
really rather than themes, inevitably so. There
might be more to come from these people?]
They examined hundred and four articles with three
research questions: which geographical contexts
platforms and methods should be used? To what
extent can we draw on 'critical race perspectives?
What are the primary methodological and ethical
challenges?. They found problems.
Humans and technology continually interact to
change 'sociality' and social media companies play
an important role, especially in 'mediating and
amplifying old and new forms of abuse, hate and
discrimination' (206). Social media research has
become a subfield with its own journal [Social
Media and Society] and several special
editions.
There are both new and old racist practices. These
include 'the weaponisation of memes', the
development of fake identities, toxic subcultures,
the spread of 'reactionary right racist
influencers' and coordinated harassment [applied
to Reddit, YouTube and Twitter]. Others have also
looked at emoji and GIFs. Micro-aggressions and
overt discrimination appear 'in platform
governance and designs'. Some filters have enabled
White people to appear in '"digital Blackface"',to
lighten the skin of Black people, or to exclude
users with specific ethnic affinities [on behalf
of marketers or sometimes political groups]. They
also moderate content in various ways. However
they also enable anonymous harassment and humour
which can display racial content. This article
presents a literature review and critique of
recent work.
They use 'critical race perspectives' [CRP] to
include CRT… intersectionality… Whiteness studies…
Postcolonial theory… And critical indigenous
studies' (207). These help analyse power relations
and 'avoid perpetuating power imbalances… Since
they ground ethical research and best practices in
the experiences of marginalised groups… Standpoint
theory'. They have been used since the early days
of Internet research, much of it relying on Omi and Winant to see how
'racial categories are created and contested
online'. Others have argued for more critical
understanding of Whiteness, and pointed out that O
and W focus too much on the state and on the US. A
new interest in indigenous people such as Torres
Strait Islanders has discussed struggle with
opportunities and challenges [Carlson and Dreher
2018, Reynauld et al. 2018] but this is still
scarce. Critical perspectives need more
development
Their sample of literature to be studied was
gathered through Google scholar and the Web of
Science and they chose scholarly articles in
English, which were primarily focused on racism,
hate speech, social media platforms and of recent
publication [2014 – 2018] they try to include some
key books as well but realise that longer and
in-depth perspectives might be under represented.
They used 'deductive content analysis followed by
an in-depth qualitative analysis' (208). They
coded a random subsample first, compared results
and revised the approach, using variables such as
year of publication, social media platform,
methodological approach used in the study and
whether the article had a positionality statement
or used a particular CRP. Then they coded the
methods and identified nine in total. Then they
pursued an 'in-depth, open-ended qualitative
analysis noting methodological and ethical
challenges described in the literature… Grouped
under overall themes and topics' (209). They
acknowledge their own position as 'White, cis
gender, heterosexual, European, middle-class
researchers' and this help them analyse 'how
Whiteness inform social media studies on racism'
and thus to avoid reproducing racism themselves.
Findings include the limited context for
scholarship on racism and hate speech, mostly in
the USA and then Europe, with a wide discrepancy
between the Global North and Global South. The
research is westernised. Twitter has been the most
studied platform followed by Facebook, Reddit,
Whispr,YikYak, Tumblr, Instagram and Tinder.
WhatsApp and We Chat have not been studied.
Twitter is relatively open and accessible.
Both qualitative and quantitative approaches have
been used more or less equally, with only a
minority using mixed approaches. Text analysis
predominates rather than 'interactional forms'
(211). Quantitative forms use content analysis,
sometimes automated rather than network analysis.
However, quantitative methods tend to focus on the
concept of hate speech, while racism is studied
more by qualitative methods, reflecting 'a
terminological divide' (212) which might indicate
different 'emphasis on structural, ideological and
historical dimensions of racial oppression' with
qualitative researchers.
The second finding was that only 23% of articles
develop CRP approaches, again with 'a clear divide
between qualitative and quantitative' approaches
[45% versus 5%]. Less than half looked at
Whiteness or the colour line in Dubois. One study
looked at Fanon, another looked at 'front stage
racism'. O and W is more widely used. Material
referring to critical indigenous studies is
'scarce but present', including some work on
Australian racism. Some researchers identify and
neglected potential for CRP. Positionality
statements are relatively rare [7%].
The third finding displayed 'key commonalities in
the methodological challenges' (213), including
difficulties in defining terms like hate speech,
the intersection of identities in single victims,
which presented particular challenges for
automated identifications — one solution was to
develop probabilistic language models, or to adopt
particular definitions of White privilege. There
are limits to the data, for example just using one
platform, inability to get at historical data or
deleted content. Problems with identifying coded
forms of hate speech turned on trying to
understand how the communities themselves learned
these codewords and used them. Generally there was
a problem with the 'ambivalence of social media
communication and context' (214) especially the
role of 'humour, irony and play' which became a
particular problem with things like 'meme
culture'.
Ethical problems arose with difficulties of
avoiding amplification, for example not
publicising particularly hateful sites, or over
sharing material, intruding on privacy. These were
more prominent in qualitative studies, although
potentially just as important with digital data.
The particular problems of studying far right
groups were 'largely absent'.
They draw conclusions about the intersectional
nature of Whiteness, and the importance of the
'ethics of care and standpoint theories'(215).
They point first to the need to study racism
outside the USA and to include minorities 'such as
the Roma'. Intersectionality is also not
sufficiently acknowledged, particularly by
quantitative researchers. Particular platforms
especially Twitter are overrepresented, although
other platforms might well be suspected as having
a key role. Important features include enabling
anonymity and 'algorithmically suggesting racist
content'. Platforms also attract different
demographics — Twitter apparently particularly
attracts racial minorities in the US.
They were surprised to find qualitative and
quantitative methods 'close to equally
represented' (216). However, there were 'striking
differences in the conceptual vocabularies' which
indicated 'a disciplinary split' and different
emphases on history ideology and structures. They
think the quantitative articles mostly focused on
'surface level detection of hate speech without deploying
connections to wider systems of oppression and
without engaging with critical scholarship…
[Which]… Tend to reduce racism to just overt
abusive expression'. There is also an excessive
focus on written text, which tends to ignore
visual content, although this is suspected to be
increasingly important.
Only a minority of studies used CRP, and where
they did, it was mainly to examine texts as well
as the experience of users, and less so to explain
'the implications of materiality' [? Relation to
structures again I think]. There should be more
emphasis on intersectionality as a framework to
understand 'how capitalism (class), White
supremacy (race), and hetero patriarchy (gender)
reflect and structure social media designs and
practices'. As it is, there is a risk of
'ideological investments in colourblindness' and a
neglect of how power operates on social media.
There are only two studies on the inadvertent
racism of White people, although they may be
picking up the lack of extended studies in books
and monographs.
Indigenous perspectives are largely missing and
need to be foregrounded, for example in
emphasising the importance of place, and its
relationship to developments in AI, or the
importance of kinship networks and how they might
be used to domesticate machines[among indigenous
groups] . There is a danger of romanticising
indigenous knowledge, but it should be explored.
There is a danger of malpractice with large
amounts of public data available, especially with
Twitter and research should 'avoid perpetuating
historical processes of dispossession through
nonconsensual data extraction from marginalised
communities' (217). [How exactly?]. They should
take care not to identify people by the use of the
verbatim posts. Only one study asked Twitter users
whether they could include tweets. Others argued
that Twitter could not be considered to be a
private space, or that obtaining informed consent
was impractical. One team suggested that if data
is scraped from websites, the result should be
posted on the same website.
So, overall, we need a broader range of research,
it should be more scholarly and pay more attention
to the structural nature of racism, and it should
be more reflexive. The position relative the
authors should be acknowledged. It should be clear
about what terms we are researching, in particular
not focus too much on hate speech. We need more
CRP
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